The Creator Room
The Creator Room is a business-focused podcast about India's creator economy. It features conversations with top Indian creators about how they make money, grow their audiences, and the systems that scale. Guests also share what they would do differently and give transparent breakdowns of building a sustainable creator business. New episodes are released weekly, presented by Digitek.
Episodes
How Sourav Joshi & Techno Gamerz Make Crores A Year | ft. Pranav Panpalia
Sourav Joshi's ₹1 crore car isn't a flex — it's a tax strategy. Techno Gamerz almost didn't become a Red Bull athlete. And the reason Gamer Fleet stayed loyal to his manager? He turned down a guaranteed payout to do it.In this episode of The Creator Room, Pranav Panpalia Co-founder of Opraah, the agency behind Sourav Joshi, Techno Gamerz, Mythpat, and Ujjwal — pulls back the curtai
How she lost Doraemon & then built a 6M+ YouTube Empire | ft. Sonal Kaushal
You've heard Sonal Kaushal's voice in some of India's most loved characters. But Sonal Kaushal's journey goes far beyond voice acting.Sonal Kaushal joins Bijay Gautam, Founder of LeverageX, on Digitek Presents The Creator Room to talk about her journey from child artist to professional voice over artist, YouTube creator and entrepreneur.In this episode, Sonal shares her experience
Mythpat shares his content journey like never before
Try vidIQ's Boost Plan at 90% OFF https://ep.lvgx.in/ep-39Mythpat once went six months without checking his YouTube analytics out of pure fear. The video he made because he was too scared to upload on his main channel? It hit 66 million views. And the moment he stopped chasing subscriber numbers was the moment his content actually got better.In this episode of The Creator Room, Mithilesh Patan
How Gaurav Thakur built 5 YouTube channels to millions of subscribers?
Gaurav Thakur, founder of Getsetfly, joins Bijay Gautam, founder of LeverageX Media, on Digitek presents The Creator Room to break down the science behind building a massive YouTube audience.From starting with a science channel to branching into geopolitics, current affairs, and social issues, Gaurav shares the frameworks behind understanding audience psychology, finding content gaps, engineering
Why Zero1 by Zerodha quietly stopped funding creators | ft. Prateek Singh
Prateek Singh, Founder & CEO at LearnApp & Zero1 by Zerodha, joins Bijay Gautam, founder of LeverageX Media, on Digitek presents The Creator Room to break down how to build modern financial media. From partnering with Zerodha to experimenting with creator programs, Prateek shares the playbook behind financial storytelling, building scalable internal operations, and turning complex finance
98% of the creators are VERY BAD with their finances| Ft. Anshuman Sharma
How should creators manage their money when their income is volatile, unpredictable, and growing fast?In this episode of Digitek presents The Creator Room, Anshuman Sharma, Wealth Manager, Financial Planner and Content Creator, joins Bijay Gautam, Founder of LeverageX Media, to break down the financial systems creators need to build long-term wealth. From managing taxes and setting up the right bu
This Indian channel beat Mr Beast for 7 weeks straight
How did BabyBillion reach 7.4 billion monthly views and get more views than MrBeast for 7 consecutive weeks?In this episode of The Creator Room, Akshit Chaudhary, Co Founder of BabyBillion, joins Manish Pandey, Co Founder of BeerBiceps, and Bijay Gautam, Founder of LeverageX Media, to break down the data driven content strategy, systems, and business model behind one of the world's most viewed
IPL teams pay him to create content with Cricketers
Shubham Gaur, co-founder of 2 Sloggers, joins Bijay Gautam founder of LeverageX media, on The Creator Room to break down how sports creators are transforming the future of cricket media.From working with IPL franchises like Delhi Capitals and Lucknow Super Giants to building one of India's leading sports creator brands, Shubham shares the complete playbook behind creating fan-first content, bu
Meet the strategist scaling content for India's top creators Ft. Aryan Anurag
Aryan Anurag is the co-founder of BingeLabs, India's largest founder personal branding company, specializing in short form content strategy and YouTube growth for creators and founders.In this episode of Digitek Presents: The Creator Room, Aryan Anurag breaks down his complete content strategy playbook: scaling a YouTube channel from zero to 400K subscribers, the 4-part framework for fixing re
How This Creator From Faridabad Shot a Hit Series in His Own Village| Ft. Rishabh Shukla
Actor and content creator Rishabh Shukla isn't just making viral skits he's leveraging the power of short-form content to redefine his journey as a serious actor and creator.In this episode, Rishabh sits down to break down the real business of content creation, micro-dramas, and transitioning from traditional audition struggles to building his own creative empire.They break down:- How micr
Neha Nagar Reveals Her Monthly Income & What Top Finance Creators Earn
In this episode, one of the top finance creators, Neha Nagar and Deepak Bhati from DigiWhistle reveal their entire business architecture. They break down how they build highly engaging financial content, scale digital brands, secure diverse revenue streams, and navigate the rapidly shifting landscape of personal finance and investments in India.They break down:- The exact roadmap to build a highly
Nakul Gandhi a Lawyer who fights for top 1% Creators
Nakul Gandhi isn't just an ordinary lawyer he is the legal shield for India's biggest creators. From fighting off scary corporate notices to securing landmark legal rights, he is changing how the creator economy handles the law.In this episode of the Creator Room, Nakul Gandhi breaks down the hidden legal mechanics of the internet. He shares the exact playbook creators need when big brands
How Varun Mayya built his content Empire in just 3 years
Varun Mayya isn't just one of India's biggest tech creators. He's building one of India's most ambitious content ecosystems. In this episode, Varun joins Bijay Gautam to reveal the complete architecture behind AEOS: 10+ owned channels generating over 1 billion views every month, a massive YouTube services business (YAAS), a video editing school ( Aevy TV ), an AI Lab (Labs), and a
I went Viral, Here’s why you should not!
Yashraj Mukhate isn't just a meme creator who got lucky once; he is a music producer who turned one viral moment into a five-year-old, still-growing jingle business.In this episode, Yashraj Mukhate reveals the business mindset behind his meme music empire. He breaks down how he avoided the classic post-viral crash by spacing out his content and never letting any single format get overexposed.
How Nishu Tiwari Runs a 4 Million Subscriber Channel on ₹45,000 Salary
Nishu Tiwari isn't just a creator making videos; she is a loud, bold, and strategic storyteller who has mastered the art of keeping millions of fans hooked.In this episode, creator Nishu Tiwari reveals her entire playbook for content creation. She dives deep into how she filters ideas with her team, manages high-risk on-ground shoots, and keeps her audience constantly craving more. She breaks
The Business of Being a Tech Creator | Areesz Gandhi
Areesz Gandhi isn't just a tech creator with 500k followers; he's a master storyteller redefining how we view short-form product reviews.In this episode, creator Areesz Gandhi reveals his entire production architecture: the transition from acting in Bollywood movies like Rab Ne Bana Di Jodi to viral tech tutorials, navigating brand collaborations, making high-quality content from a small b
Inside India's most expensive livestream ever
He spent ₹50 Lakh on a single stream. 110 people. 15 cameras. A helicopter shoot. And built the entire set in just 7 days. This is India's biggest prison escape stream ever, and today the man behind this, Rachit Yadav aka Rachitroo, reveals everything.Rachitroo is the streamer who proved that India can compete with the biggest names in the world. From building a prison escape set from scratch
Inside Khooni Monday’s ₹100 Cr Horror Empire nobody knows about
Khooni Monday isn't just a horror channel with 6.4M subscribers, it's a full media company chasing the Blumhouse model from India. In this episode, founders Divay Agarwal and Raman Bhalla reveal their entire business architecture: 6 original IPs, content licensing across Audible, Spotify and Shemaroo, Horror Con pulling 20,000 fans, a horror game in development, AI Labs for production, and
TechBurner: Why 100M Views won't make you money (Here's what actually does)
@TechBurner (Shlok Srivastava) gets brutally honest why he launched ANARC too early, why views don't equal money, and why virality is a loser's game. He breaks down the 2 metrics every creator business should track (including one nobody talks about), why India has no MrBeast, and how personal brand beats subscriber count every time. This is the creator business masterclass you didn'
How Sarthak Sachdeva hacked algorithm to get 500M+ views (and why he got arrested)
What does it take to make a video go viral and build a real brand on YouTube before you even turn 20?In this episode of Digitek Presents The Creator Room, we talk to Sarthak Sachdeva, a creator who has mastered the art of getting millions of views. Sarthak shares his secrets on how he went from a state-level cricketer to a full-time YouTuber who treats content like a science.He explains how he use
How Funyaasi Built 6M Subscribers With Comedy Sketch Content?
What does it really take to build a 6 million subscriber comedy empire and stay relevant for 8 years in the ever changing world of content?In this episode of Digitek Presents The Creator Room, we sit down with Dhruv Bisht and Shubham Singh, popularly known as Funyaasi, one of India’s most loved sketch comedy creators.From creating over 600 plus videos to building viral IPs like Prem, Prerna, and S
How to build a 1-Minute Netflix? Micro Drama Masterclass ft. Sejal Kumar
Can "Micro-dramas" replace traditional web series in the new creator economy? In this episode of Digitek Presents The Creator Room, we sit down with Sejal Kumar, who has been a top creator for 11 years. Sejal explains how she moved from making simple videos in her bedroom to producing micro-dramas, which are short, one-minute stories that look like they belong on Netflix and tell stories
Meet the Man behind Ashish Chanchlani's ₹10+ Crore Comeback
Ashish Chanchlani and his 12-year partner Kunal Chhabhria bet ₹10+ crore on Ekaki, a YouTube series that matched Tumbbad's film budget. They rejected a ₹6 crore OTT deal, took a bank loan, and released it free on YouTube. In this episode, Kunal breaks down the ACV business model, the complete behind the scenes of Ekaki, the OTT vs YouTube logic, and the real economics of Ekaki.This conversatio
Bhuvan Bam's 100Cr Manager Reveals Everything
What does it really take to turn a creator into a content empire?In this episode of Digitek Presents The Creator Room, we sit down with Rohit Raj, the mastermind and business partner behind India’s most iconic creator, Bhuvan Bam. For over a decade, Rohit has been the "numbers and strategy" half of the duo that turned BB Ki Vines into a massive ecosystem spanning music, global streaming
How he built a 50Cr kids' channel with zero revenue
In this episode of Digitek Presents The Creator Room, we sit down with Varun Duggirala, co-founder of The Glitch, content creator, and the mind behind the rapidly growing kids' IP, EMoMee.From tapping the "under-leveraged" funnel of YouTube Shopping to the science of scaling a hyper-niche audience, Varun breaks down his entire creative process, including how he used AI to scale production, the psy
How to build million dollar creator brands like I did.
Ever thought of turning your content niche into a creator-led business empire? Then this episode is a treat for you!In this episode of Digitek Presents The Creator Room, we sit down with Rishabh Jain, co-founder of Labour Law Advisor (LLA), one of India’s most trusted platforms for finance, business, and law. Not limiting himself to content, Rishabh has a knack for building businesses from 0 to 1.
How He Went Viral With No Strategy ft. Mayur Jumani
Ever thought of turning a "meme" identity into a serious musical career?In this episode of Digitek Presents The Creator Room, we sit down with Mayur Jumani, a Berklee-educated multi-instrumentalist and content creator who turned internet memes into viral musical masterpieces!We dive into Mayur’s breakout during the lockdown to building Aux Media and Aux Studios. He breaks down his entire
How Doctors are Making More Money Online Than in the OT?
How does an orthopedic surgeon go from the operating theater to becoming one of India’s most trusted health voices with over 600,000 followers?In this episode of Digitek Presents The Creator Room, we sit down with Dr. Manan Vora, a specialist orthopedic surgeon and sports medicine expert who has redefined what it means to be a "medical influencer."From starting with a simple ₹2,100 ring
I Used Content to 10x My Design Prices (Step-by-Step)
In this episode of Digitek Presents The Creator Room, Anik Jain, a designer and content creator, breaks down how he leveraged design principles and personal branding to scale his service-based business, Designer.Anik shares his journey of transitioning from a graphic designer to a global creative recognized by brands like Apple, Adobe, and Google. For creators and business owners, this episode pro
How Funyaasi cracked the YouTube Algorithm
What does it really take to build a 6 million subscriber comedy empire and stay relevant for 8 years in the ever changing world of content?In this episode of Digitek Presents The Creator Room, we sit down with Dhruv Bisht and Shubham Singh, popularly known as Funyaasi, one of India’s most loved sketch comedy creators.From creating over 600 plus videos to building viral IPs like Prem, Prerna, and S
How Anubhav Built Chai Sutta Bar Into a ₹150 Cr Brand Using Content?
What does it really take to build a ₹150+ crore brand using content and personal branding?In this episode of Digitek Presents The Creator Room, we sit down with Anubhav Dubey, Co-Founder of Chai Sutta Bar. From starting a small chai café near a college campus to scaling 650+ outlets across India and overseas, Anubhav shares how content, trust, and authenticity helped grow the business without heav
How he generated ₹80 Crore sales using Instagram reels
In this episode of Digitek presents The Creator Room, Mayank Agarwal , Real Estate Content Creator and Founder & CEO at The Green Cottage, breaks down how he transitioned from being a camera shy to an industry leader with 1.2 million Instagram followers.Mayank shares his journey of leveraging educational content to generate high-trust leads in a field often defined by a lack of transparency an
Decoding Viraj Ghelani’s Creator Business Playbook
In this Viraj Ghelani podcast, one of India’s most relatable digital stars and a pioneer of regional cultural comedy shares his journey from working as a spot boy at FilterCopy to leading a ₹30 crore Gujarati box office hit.Viraj breaks down the mindset required to bet on regional content when the industry was chasing Hindi trends and his evolution from being ashamed of his roots to becoming a glo
How Captain Nick Builds "Cult" Characters That Never Die?
In this Neharicka Singh Aryan (Captain Nick) podcast, one of India’s most enduring digital creators and a pioneer in the skit comedy space shares her journey from performing in theater workshops to completing a decade as a top tier Indian content creator.Neharicka Singh breaks down the realities of maintaining creative integrity for over 10 years, the mindset needed to perform while facing persona
The 26-year-old creator building India’s most cinematic channel
In this episode of Digitek presents The Creator Room, Manish Pandey, Co Founder and Core Strategist at BeerBiceps Media, and Bijay Gautam, Founder of LeverageX Media, sit down with filmmaker and visual storyteller Soumesh Pandey, widely known as Camerawalebhaiya, to explore how creators can build a long term career in filmmaking and content creation without chasing viral trends.From travelling acr
How a 23-year-old creator bypassed Bollywood's gatekeepers?
In this episode of The Creator Room, Manish Pandey and Bijay Gautam sit down with Agasthya Shah, a dominant voice in the Indian Gen Z creator movement. From starting his journey by making piano covers online at the age of 13 to making a Dharma Productions acting debut in the Netflix’s Nadaaniyan, Agasthya’s story is a masterclass in resilience and operational scaling.We deep-dive into his transiti
The 25-Year-Old Who Replaced TV News
In this episode, Sarthak Goswami, the creator behind the viral news satire show “The Sunday Show”, pulls back the curtain on how he built one of India’s most credible independent newsrooms. From his education in journalism to becoming a leading voice on Sarthak Goswami YouTube, this conversation is a deep-dive into high-retention storytelling and the passion required for on-ground reportage.We lea
Pranjal Kamra's Financial Journey: From Crypto Critic to Creator Worth Crores
In this episode, Pranjal Kamra, a seasoned value investor and a YouTuber with over 6 million subscribers, opens up about his inspiring and candid journey of building Finology from Raipur and building a platform that truly stands as a saviour to all those curious about starting their financial journey!We take a deep dive into his creator & entrepreneur journey where he talks about:His supposed
Can Food Pharmer really WIN against BIG brands? ft. Revant Himatsingka
What does it really take to stand against billion-dollar food brands—and still build trust with millions?In this powerful episode of The Creator Room, we sit down with Revant Himatsingka, popularly known as FoodPharmer. From rejecting crores in brand deals to fighting legal battles, and from exposing misleading food labels to launching his own protein brand, Only What's Needed (OWN), this conv
Meet the creator who is fixing education in India ft. Sidiously
What does it take to raise 3 crore in 30 days, teach kids on the streets, build a movement like Kindly Club, and convince leaders like Nikhil Kamath, Orry, and Ranveer Allahbadia to back your mission?In this deeply human episode, we sit with Siddhesh Lokare aka @sidiously the creator who went from chasing views to rewiring India’s education system one school at a time. From teaching a young boy on
How Thugesh built YouTube's most popular show with 100M+ Views?
Thugesh (Mahesh Keshwala) reveals the complete playbook behind building The Thugesh Show, one of India’s most loved and high-production YouTube roast show. This conversation breaks down the exact process, strategy and decision-making behind creating a successful creator-led show in today’s competitive creator economy.We dive into:How he spent ₹1 crore building The Thugesh ShowHow he convinced top
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