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Predictable B2B Success

Predictable B2B Success

Sproutworth 558 Episodes Oct 6, 2026

Predictable B2B Success is a podcast for CEOs of bootstrapped and funded B2B tech companies who want revenue to be predictable rather than random. Host Vinay Koshy interviews elite revenue operators, go-to-market leaders, and founders who have built scalable, repeatable revenue systems from first dollar to $50M+ ARR. Each episode delivers operating frameworks, real playbooks, and insights on GTM, RevOps, demand generation, and category design aimed at C-suite decisions. The show focuses on strategies that compound across an organization instead of one-off tactics. With over 500 episodes and a 5.0-star rating, it is designed exclusively for seed-to-Series C tech leaders.

Episodes

1 in 20 Trust AI With a Deal: How to Close the Trust Gap
1 in 20 Trust AI With a Deal: How to Close the Trust Gap Oct 6, 2026 01:07:28 Why do customers who praise your demo end up not buying? In this striking episode of Predictable B2B Success, Vinay Koshy interviews Dan Mosher, CEO and co-founder of DealGround, about the awkward gap between using a state-of-the-art product and trusting it when it really counts. Since Dan Mosher knows the kind of thing it takes to gain a foothold in difficult markets, having been involved i
Selling Prevention: How Blue Goat Cyber Built Demand Bootstrapped
Selling Prevention: How Blue Goat Cyber Built Demand Bootstrapped Sep 29, 2026 01:04:24 So why do so many medical device startups fail to account for a danger that could bring their whole business crashing down? In this episode of Predictable B2B Success, Vinay speaks to Christian Espinosa, the founder of Blue Goat Cyber, about the little-known aspects of cybersecurity in the medtech field a risk that is so badly underestimated that even the best industry articles and founder di
How to Grow Revenue 20% Inside Customers You Already Have
How to Grow Revenue 20% Inside Customers You Already Have Sep 22, 2026 01:14:34 You've seen the report saying organized retail crime is causing serious damage to stores and behind almost half of all inventory losses. Yet what if that idea is nothing more than a myth? In this episode, Vinay invites Russ Hawkins, president and CEO of Agilence, someone who has, for nearly twenty years, assisted retail, grocery, and restaurant chains in identifying the true causes of loss, w
How ComplyJet Hit 50% Win Rates by Saying No to Everything
How ComplyJet Hit 50% Win Rates by Saying No to Everything Sep 15, 2026 01:04:27 Imagine establishing a successful and profitable B2B software business serving hundreds of customers in more than 25 countries without using paid advertisements, making sales calls, running referral programs, or securing venture capital. That is what Varun Jain, co-founder and CEO of ComplyJet, aims to demonstrate. In this episode of Predictable B2B Success, Vinay Koshy examines a bold "subtr
Per-Seat Pricing Is Dead: Kevin Surace on What Replaces It
Per-Seat Pricing Is Dead: Kevin Surace on What Replaces It Sep 8, 2026 00:43:01 Is everything you know about software pricing about to change? In this episode of Predictable B2B Success, Vinay Koshy interviews Kevin Surace, tech innovator, CEO of Appvance, and inventor with patents licensed by Apple and Amazon. They discuss why the per-seat SaaS model is becoming obsolete and what is replacing it. Find out how Kevin Surace navigated the transition from seat-based pricin
Every Software Is an LLM Wrapper, And It Doesnt Matter
Every Software Is an LLM Wrapper, And It Doesnt Matter Sep 1, 2026 01:12:59 This episode focuses on the seismic changes AI has brought to business, and what happens when the very foundation a company builds is suddenly available to everyone almost for free. Three years ago, Sembly AI’s Artem Koren predicted that artificial intelligence would become the new “building material” for the enterprise, like carbon fiber for modern aviation. What he didn’t foresee: within 18
AI Adoption: 54% of Workers Bypass the Tools You Bought
AI Adoption: 54% of Workers Bypass the Tools You Bought Aug 25, 2026 01:25:14 While it may seem your team is not using your new AI tools, they may be leveraging AI in ways you have not anticipated, often outside the systems you have implemented. In this episode of Predictable B2B Success, host Vinay Koshy interviews Tom Gersic, whose experience includes SaaS adoption at Salesforce, large-scale AI deployments in global banks, and, as founder of ux.ai, developing advance
Decision-Making Frameworks: The $56M Call a CEO Almost Got Wrong
Decision-Making Frameworks: The $56M Call a CEO Almost Got Wrong Aug 18, 2026 01:01:45 Imagine making a single decision where the wrong answer could trigger a blackout or put lives at risk. Our guest today, Nissim Titan, is no stranger to this high-stakes environment. As founder and CEO of 4cast, an $8 million decision software company aiming for $30 million. He builds platforms for people whose choices have real-world, sometimes life-or-death consequences: defense units, emerg
Why B2B Deals Arent Lost on Price: Theyre Lost on Strategy
Why B2B Deals Arent Lost on Price: Theyre Lost on Strategy Aug 11, 2026 01:25:09 Most B2B tech founders blame lost deals on price, but what if that is rarely the real reason? In this episode of Predictable B2B Success, host Vinay Koshy speaks with Alex M.H. Smith, author of "No Bullshit Strategy" and founder of Basic Arts, to challenge common misconceptions about strategy, value, and what it takes to create breakthrough growth. Alex highlights a fundamental problem in th
Deflection Rate Is the Wrong AI Metric. Heres What Replaces It
Deflection Rate Is the Wrong AI Metric. Heres What Replaces It Aug 4, 2026 00:43:48 If your company has implemented a chatbot or AI agent in the past two years, you may be focusing on the wrong objectives, potentially resulting in significant revenue loss. In this episode of Predictable B2B Success, we interview Dvir Ginsberg, founder and CEO of Encore, whose innovative approach challenges traditional AI deployment strategies. Many organizations rely on deflection rate, whi
Why LinkedIn Cant Prove Your Expertise, And What Actually Will
Why LinkedIn Cant Prove Your Expertise, And What Actually Will Jul 28, 2026 01:00:10 As AI advances in producing content, writing code, and providing professional advice, the question arises: what remains uniquely human in the modern economy? While creativity and relationships are common answers, this week’s guest proposes a different perspective: verified judgment, or the ability to demonstrate accuracy publicly before outcomes are known. We examine whether professional trus
Why Your Discount Code Box Is Killing E-Commerce Conversions
Why Your Discount Code Box Is Killing E-Commerce Conversions Jul 21, 2026 00:58:50 What if the simple discount code box on your checkout page is costing you more than you realize? In this episode of Predictable B2B Success, we meet Mansoor Osmani, a man who spent over three decades advising multi-billion-dollar enterprises on the intricacies of high-stakes negotiation, witnessing first-hand how pricing psychology drives buying behavior from Saudi Arabian Airlines headquarte

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